The toolbox and tools image were chosen for the new marketing campaign for Capital Benefit Services to help their customers in the building industry make the connection that health insurance benefits are an important tool for their company and employees. In addition to the brochure, the campaign also includes a series of ads.

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Using the “swoop” element, found in the existing logo, a cross was created and then placed in the center of the abbreviated name - ELCA YM NET.The letters in “ELCA YM NET” are touching to symbolize the connections that happen through the Network, while the cross serves as the bridging and centering element.

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Capital Benefit Services provides health insurance benefits to members of building indstury associations in the Northwest. One of their major goals is to save their clients money on health insurance by pooling resources and through group buying power. This can then help increase profits for member companies. The three ascending bars in the logo represent that potential for income growth, while the blue and black colors signify a mature and stable company.

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Using photos from Western States Youth Gathering 2005, a fast-paced video was created to show the variety of activities that take place at the Gathering.

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